Why information management is important.

Old Phone

What is the right number?

I have noticed that business managers generally ignore or misunderstand the term Information Management (IM); and when I talk about IM Strategy their eyes glaze over and the subject is changed. So here is a simple example of where IM will save you time if you get it right.

Imagine three systems in your business, let’s say the Intranet, HR system and email. All three contain contact details for your staff. The phone numbers are configured as follows:


HR System

Staff Intranet

Email Contact Lists


01727   812673

+44   172 781 2673

01727   812 673


+44   172 781 2674


07941   270640

+44   7941 270640

07941   270 640

Now imagine what happens when you want to introduce a system like Lync from Microsoft, a great product that integrates into a number of applications to enhance communications. When installed, it will occasionally fail in a random way, not because it is a poor product, but because the information across the business is inconsistent.

In a world where information is increasingly connected, it is vital to have robust and consistent information in your organisation and IM helps us to pay attention to this important but dull detail.

Have a great week.


About the Author: Adam Blackie is an author and a professional Interim Manager who leads information management teams through their change programmes. He works with organisations in the UK to change the way technology is used by staff and their customers.


About Adam Blackie

A career Freelance Accountant who specialises in leading helping others to hold onto their money.
This entry was posted in information assets, Information Management, leading change. Bookmark the permalink.

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